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What’s so Viral about Marketing?
Just recently, I wrote a blogger outreach strategy for a client. My piece was part of a larger "viral marketing" effort. Which got me thinking….. What’s so Viral about Marketing anyway? As my readers...
View ArticleBlog Business Radio
Things have been a bit hectic lately, hence the radio silence, but I did want to let everyone know that I’ll be the guest on Wayne Hurlbert’s BlogTalk radio show, Blog Business Radio, tomorrow,...
View ArticleViral Marketing
This evening, I will be the guest on Wayne Hurlbert’s Blog Business Success Radio show. We’ll be talking about viral marketing, and I thought I’d share a few thoughts here on the Roadmap as well....
View ArticleViral Marketing…not: Boston Bomb Scare
Placing electronic devices with magnetic lights under bridges and overpasses is probably not the brightest marketing move, wouldn’t you say? Well, apparently the Turner Broadcasting Network (Time...
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Boston “Bomb Scare” Resolution
"We understand now that in today’s post-Sept. 11 environment, it was reasonable and appropriate for citizens and law enforcement officials to take any perceived threat posed by our light boards very...
View ArticleNew Comm Forum: the 5 Cs of Viral Marketing
The 5Cs of Viral Marketing Community Compelling Comedy Charity Contest I moderated a panel on viral marketing at New Comm Forum: called Viral Marketing: It’s the Message Not the Media. We started with...
View ArticleViral Marketing: The Great Turtle Race
Tip of the hat to Sandy for sending me The Great Turtle Race. This campaign, which supports efforts to protect the endangered leatherback turtle, chronicles the turtles’ annual migration from Costa...
View ArticleBig Pharma goes Viral..and it’s not too painful
Bayer has just launched a viral marketing campaign for its Aleve pain reliever. From the NY Times, July 12: "By visiting a Web site, www.aleviator.com, Internet users will be able to follow a...
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Thirteen to One
In honor of last night’s stupendous Red Sox performance in game one of the World Series, here are 13 things that I’ve been meaning to write about. Mostly social media and marketing related and in no...
View ArticleMarketing moves I wish I’d made
Before I leave for BlogHer on Wednesday, I’ll get back to blogger relations and share my thoughts on the recipe for a perfect pitch. In the meantime, though, I wanted to tell you about two marketing...
View ArticleFrom the archives: A few favorites
This is the last of the re-runs. I’m due back in the US tomorrow and will do my best to have a new post up by the weekend. Just a few of my favorite posts. The Four Ps of Social Media Engagement...
View ArticleThe Pinterest Chapter: A Sidebar on Pin It To Win It
Disclosure: I am Vice President, Influencer Marketing at BlogHer. Advertising and social media marketing programs are a significant source of revenue for my company and for the bloggers in our...
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The changing nature of influence – from Lil Miquela to Fashion Ambitionist
Lil Miquela, a fake person who on occasion seems (creepily) real Lil Miquela is a fake “person” who seems real. Until the company that created her revealed that she was a virtual influencer last year...
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